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VACATION NOTICE
POW Casting will be attending the North Channel Walleye Open this coming week and then taking some much needed R&R at Camp Macintosh on the French river. Our site will continue to accept orders during that time. Orders will from this point forward be processed, in the order they are recieved, starting October 29, 2025. We will do our best to get these orders out in as timely manner as possible. Thanks for your understanding and continued support.
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POW-R-BAIT
The POW-R-Bait was POW Castings original high performance downrigger weight, designed to compete with other high performance fish shaped weights that were available at the time. The POW-R-Bait is the culmination of 2 seasons of research design and testing, after 5 mold modifications and hundreds of hours of testing we settled on our current design.
The POW-R-Bait has a sleek hydro dynamic design, that not only tracks well, but also causes very little blow back and can be seen on most electronics set ups for depth verification. The aggressive dimples on the side act to create a vortex action that we believe simulates a bait ball and stimulates the lateral lines of nearby predator fish species.
• Reduced blowback, even at high speeds and extreme depths.
• True tracking even on tight turns.
• Shows up on electronics for true depth.
• Dimpled texture provides a sound signature that stimulates lateral lines of predator fish species.
• Shape imitates prey fish found in most North American bodies of water.